Cracker Barrel Old Country Store, Inc. is an American chain of combined restaurant and gift stores with a Southern country theme. The company was founded in 1969 by Dan Evins, a sales representative for Shell Oil, who developed the restaurant and gift store concept initially as a plan to improve gasoline sales. The first restaurant opened in September 19, 1969 was built close to Interstate 40, in Lebanon, Tennessee, which remains the company headquarters. The chain’s stores were at first positioned near highway exits in the Southeastern and Midwestern US, but it expanded across the country during the 1990s and 2000s. And today, there are over 600 stores in 42 states, all owned by a company that has no plans for franchising so that they can maintain the consistency.(http://www.crackerbarrel.com/)
Each restaurant features a front porch lined with wooden rocking chairs, a stone fireplace, and artifacts from the local area.
Cracker Barrel’s menu is based on traditional Southern cuisine, with appearance and decor designed to resemble an old-fashioned general store.
Cracker Barrel Old Country Store, Inc.正如Dan Evins所期許般：folks traveling on the big new highways might appreciate a clean, comfortable, relaxed place to stop in for a good meal and some shopping that would offer up unique gifts and self-indulgences, many reminiscent of America’s country heritage.