Opened June 20, 2013, Restaurant Beatrix, a new concept Lettuce Entertain You Enterprises (LEYE) owns and operates in Chicago’s River North Neighborhood. Executive Partner Marc Jacobs’ vision for Beatrix was to create a comfortable meeting place (the living room of River North) for locals/travelers to enjoy breakfast, lunch, dinner and everything in between. (http://beatrixchicago.com/)
p.s. In addition to offering in-house dining, the restaurant also provides “Zoom Service" for the Aloft’s 272 rooms and 400+ rooms in the adjacent Hyatt Place and Fairfield Suites. “Zoom" refers to room service’s quick-service approach, which includes takeout packaging for on-the-go hotel guests with busy schedules. Staff delivers Zoom Service via pathways that lead from the kitchen to the hotel properties.
Beatrix has a warmer look—the familiar exposed ductwork, cement floors, large concrete pillars and bare light bulbs are softened by boho touches: pops of lime green on mismatched fabric chairs, curvy light fixtures, a tangle of hanging ferns and light-colored wood trim.
In addition to the dining space, the 4,400-square-foot restaurant includes a main cocktail bar with an attached coffee bar and bakery display, a second, smaller wine bar, and a 1,400-square-foot display kitchen that is almost entirely visible to guests. A 900-square-foot area containing storage equipment and offices sits beneath the main-floor restaurant.
As Restaurant Beatrix becomes rooted in the River North neighborhood, word is spreading about the newest dining gem to brighten the dining scene. In its brief and well-received history, this concept is redefining hotel and neighborhood dining. After one visit, guests understand that they can find great-tasting food, much of it healthful, in a warm and friendly environment.
甫開張一年的Beatrix，有著寬敞明亮的空間、供應從清晨到深夜不同的餐飲，滿足不同顧客層的需求；背後成功的經營管理，完全改觀我一向不贊同的「一 網打盡」商業行銷手法。這絕對不是間為了分擔固定成本而長時間營業的餐廳，而是非常令人耳目一新的社區餐廳，你會很希望它就開在你家旁：隨時可以進去拿杯 咖啡、喝杯現榨果汁、啜飲一杯酒；坐下來吃個早餐、買個三明治當午餐、睡不著的夜晚，還有間深夜食堂等著你…