Chicago: Restaurant Beatrix—A Refreshing Surprise 2014/06/19

Opened June 20, 2013, Restaurant Beatrix, a new concept Lettuce Entertain You Enterprises (LEYE) owns and operates in Chicago’s River North Neighborhood. Executive Partner Marc Jacobs’ vision for Beatrix was to create a comfortable meeting place (the living room of River North) for locals/travelers to enjoy breakfast, lunch, dinner and everything in between. (http://beatrixchicago.com/)

Aloft EntryBeatrix sits just off the lobby of the extremely hip Aloft Chicago City Center hotel and has its own entrance to make feel it more accessible to locals.

p.s. In addition to offering in-house dining, the restaurant also provides “Zoom Service" for the Aloft’s 272 rooms and 400+ rooms in the adjacent Hyatt Place and Fairfield Suites. “Zoom" refers to room service’s quick-service approach, which includes takeout packaging for on-the-go hotel guests with busy schedules. Staff delivers Zoom Service via pathways that lead from the kitchen to the hotel properties.

beatrixgraduation trip (2014) 493          graduation trip (2014) 487

Beatrix has a warmer look—the familiar exposed ductwork, cement floors, large concrete pillars and bare light bulbs are softened by boho touches: pops of lime green on mismatched fabric chairs, curvy light fixtures, a tangle of hanging ferns and light-colored wood trim.

graduation trip (2014) 488

graduation trip (2014) 494In addition to the dining space, the 4,400-square-foot restaurant includes a main cocktail bar with an attached coffee bar and bakery display, a second, smaller wine bar, and a 1,400-square-foot display kitchen that is almost entirely visible to guests. A 900-square-foot area containing storage equipment and offices sits beneath the main-floor restaurant.

graduation trip (2014) 489Some lighting comes from daylight streaming through the windows bracketing two sides of the restaurant.

graduation trip (2014) 491Egg White Omelet—unexpected ingredients inside out.

As Restaurant Beatrix becomes rooted in the River North neighborhood, word is spreading about the newest dining gem to brighten the dining scene. In its brief and well-received history, this concept is redefining hotel and neighborhood dining. After one visit, guests understand that they can find great-tasting food, much of it healthful, in a warm and friendly environment.

甫開張一年的Beatrix,有著寬敞明亮的空間、供應從清晨到深夜不同的餐飲,滿足不同顧客層的需求;背後成功的經營管理,完全改觀我一向不贊同的「一 網打盡」商業行銷手法。這絕對不是間為了分擔固定成本而長時間營業的餐廳,而是非常令人耳目一新的社區餐廳,你會很希望它就開在你家旁:隨時可以進去拿杯 咖啡、喝杯現榨果汁、啜飲一杯酒;坐下來吃個早餐、買個三明治當午餐、睡不著的夜晚,還有間深夜食堂等著你…

 

 

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本篇發表於 餐館間遊走, 咖啡館逗留, 居遊。將永久鏈結加入書籤。

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