今天就從住宿的Marriott Hamburg Hotel(ABC Street)出發，逛逛處女堤(Jungfernstieg)附近的大街小巷。
p.s. Marriott在Speicher 52所供應的早餐，不論其豐富性、陳設或是氣氛，都可算是歐洲大陸少見的(咖啡也極佳)；一定要吃飽飽才有力氣走路呀！
Jungfernstieg Located between the Gänsemarkt and the Reesendammbridge, the beautiful promenade with a view over the Alster boasts the world’s finest shopping atmosphere.
p.s. Jungfernstieg owes its name to the unmarried daughters (Jungfer is the old German word for “virgin" or “maiden") who were shown off by their wealthy families on walks along the promenade. This was a sort of informal version of a coming-out ceremony. Interesting is also that the Jungfernstieg was the first street in Germany to be asphalted (1838).
Gänsemarkt In ancient times, people assembled the geese to bring them all together to the meadows, this is where the name, Goose Market comes from.
NIVEA Haus-Beiersdorf (http://www.beierdof.com) The NIVEA Haus in Hamburg is the first of its kind and was opened in April 2006 on Prien-Haus, Jungfernstieg(1935).
From the outside the trusted NIVEA logo shines prominently through the glass façade. Behind this, over three levels and 800 square metres, visitors can not only purchase all NIVEA products, but also relax in an “Oasis of relaxation” with massages and wellness services after a long shopping tour.
As soon as you enter you can experience the “skin fascination” in the much-loved NIVEA ball. Multimedia demonstrates the themes skin and the seasons in an atmospheric and interesting way, showing how important skin and its functions are.
Franz Nölken, Der Unternehmer Oscar Troplowitz, 1916, Photo: Elke Walford, © Hamburger Kunsthalle (http://www.hamburger-kunsthalle.de/index.php/home_en.html)
妮維雅(NIVEA)這個從小就使用的產品，竟然今天才知道是來自漢堡！此行恰逢Hamburger Kunsthalle以“ A Life for Hamburg Oscar Troplowitz”，作為Dr. Troplowitz的150周年誕辰紀念展(18 January to 30 June 2013)： To mark his 150th birthday, the Hamburger Kunsthalle is highlighting the different aspects of Troplowitz’s life and work in a special exhibition, with particular emphasis on his appreciation of fine and applied arts. The display reassembles important parts of his collection of paintings from the 19th and 20th centuries, including works by Corot, Sisley, Liebermann and Slevogt. Finely drawn print advertisements and striking posters commissioned by the Beiersdorf Company, in styles ranging from Art Nouveau to New Objectivity, transported artistic images into everyday life.
Chronology 1882 Pharmacist Paul Carl Beiersdorf (1836–1896) establishes the Cosmetics Company Beiersdorf AG. 1890 Pharmacist and businessman Dr. Oscar Troplowitz (1863 – 1918) purchases the Hamburg-based Company from its founder, Paul Carl Beiersdorf. He modernizes the production processes, makes first international contacts, and significantly enlarges the Company. 1911 NIVEA is born. Working closely together with chemist Dr. Isaac Lifschütz and dermatologist Prof. Paul Gerson Unna, Dr. Oscar Troplowitz develops the first stable skin cream based on a water-in-oil emulsion, using the emulsifying agent Eucerit – the basic ingredient of NIVEA Crème. Dr. Oscar Troplowitz names the product NIVEA, derived from the Latin word nix, nivis, meaning “white as snow”. 1959 Birth of a design icon: the NIVEA tin gets its signature “Crème” logo, which remains its identifying feature to this day. p.s. NIVEA商標在第二次世界大戰後被很多國家沒收，Beiersdorf公司在1997年終於購回所有商標權。
Neuer Wall The Neuer Wall is THE place for exclusive accessories, designer furniture and luxury fashion. On this street, over one kilometer long, and one of the ten leading shopping streets in Europe, one can find the most prestigious (and expensive) stores in Hamburg.
Mellin-Passage The Mellin Passage between Neuer Wall and Alsterarkaden is the oldest and smallest “shopping center” of the Hanseatic city.
Alsterarkaden—between the Rathaus and the Binnenalster The Alsterarkaden is not a real shopping street. It is just about 100 meters in length. Alsterarkaden was built after the great fire in 1842.
It is a nice arcade with exclusive shops and cafés inspired by Venice.
Europa Passage With five decks, as the shopping levels are called here, a length of 160 metres and a surface of 30,000 m², the Europa Passage has the appearance of a luxurious cruise ship. It is the largest shopping centre in Hamburg’s inner city.
Alsterpavillon The most traditional building on the Jungfernstieg is the Alsterpavillon. At this place you can have a coffee and a phenomenal view over the Alster – and all this since 1799(the current building is of 1953).
p.s. The first pavilion was opened on the 20th of August 1799 by the Frenchman Augustin Lancelot de Quatre Barbes. When the Jungfernstieg developed to a popular place for excursions, the pavilion was extended in 1835 or 1841. A famous architect from Hamburg, Martin Haller, designed a third building, which was built up in 1874/1875. 1900 another new building was erected. A Café with a pitched roof, by now the fifth construction, was designed by the architects Johann Gottlieb Rambatz and Wilhelm Jollasse and opened on the 9th of July 1914.